L’Oreal Paris Pure Reds Color Riche Collection Star Lipsticks

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SKU: LRLP001

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Discover a shade of red that is as unique as you are, with the new pure reds range of lipsticks by L’Oréal Paris. The range includes 7 exquisite matte shades that are chosen by 7 ionic L’Oréal Paris ambassadors, including Aishwarya Rai, Sonam Kapoor, Freida Pinto and Blake Lively. Each shade in this carefully curated collection has its own gorgeous color variation to flatter every skin tone and add beautiful dimension to the lips. Your favourite red lipstick custom made for you.

 

L’Oréal Paris launches the Color Riche Pure Reds Collection

A rouge for every woman

Discover a shade of red that is as unique as you are, with the new Pure Reds range of lipsticks by L’Oréal Paris. The range includes 7 exquisite matte shades that are chosen by 7 ionic L’Oréal Paris ambassadors, including Aishwarya Rai, Sonam Kapoor, Freida Pinto and Blake Lively.

Each shade in this carefully curated collection has its own gorgeous color variation to flatter every skin tone and add beautiful dimension to the lips. Your favourite red lipstick custom made for you!

The Color Riche Pure Reds Collection is created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for 6 hours, making it the ultimate beauty indulgence. The range is enriched with new Light Illum complex that delivers a rich matte effect. The Velvet Fusion capsules and Ultra Gliding Shine Oils provide smooth and silky application. Pure pigments deliver intense color and Jojoba oil gives perfect hydration up to 4 hours.

About L’Oréal Paris:

L’Oréal Paris is a truly global beauty brand combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. Their signature phrase, “Because I’m Worth It”, is meant to inspire each and every woman to embrace her own unique beauty and reinforce her sense of self-worth.

L’Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women and men of all ages and ethnicities. The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Colour Riche lipsticks, Superliners and True Match foundations among many others.

L’Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, “you’re worth it”.

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